Search Engine Optimization
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We drive traffic to your website!
With ourSearch Engine Optimization and Search Engine Marketingservices Digital Traffic drives millions of visitors to our clients websites every month. If you would like to receive qualified Internet traffic to your website we can help.
Social Media Marketing is our specialty
Social media has changed the Internet marketing landscape. Facebook is not just for angry birds, Youtube is more than funny cat videos. No Internet marketing campaign can afford to ignore social media. Your customers are social, are you?
Link building is the key to SEO success.
Link building is the most important factor in search engine rankings. With Google’s frequent algorithmic updates websites are seeing their rankings slide due to shady link building tactics, are your rankings secure?
How is the health of your Website?
We offer a complementary website evaluation. We test all of the metrics of your site as a standalone function and in comparison to your competitors. Let us show you your websites weaknesses and what we can do to improve them.
Local SEO is more than a Google Places page.
Local SEO is the basis of any local Internet marketing campaign. For the majority of small businesses your customers are local and have pre-shopped your website and your competition an average of 3 times before they ever set foot in a store. Local SEO is about reaching you desired customers. If you are an attorney, retail store, auto mechanic or restaurant and your customers are local your SEO focus should be local as well.
Search Engine Optimization, the why and how
Internet marketing has changed the way the way people find your business:
There was a time when everything people wanted to find was in a big yellow book and all you had to do as a business was make sure you were in it and you were pretty much covered. That big book still exists but not too many people are looking for you there. Rather the dynamic new standard for gathering information is the Internet marketing. Powered by engines such as Google, Yahoo!, and Bing information seekers are able to find the websites of the businesses offering the services they need in seconds. While there’s clearly an advantage to having a website or online presence, but it is not much of an advantage when everybody else has a website too.
First is Still the Best:
In the big yellow book days there was a huge benefit to be had from being on the first few pages in a given category. The companies with names starting with the beginning of the alphabet were listed first. In fact many businesses used to choose their name solely based on optimizing it for these directories. There is still a huge benefit today to be derived from your business showing up on the first few search result pages within a search engine. But what’s different is getting your website/keywords ranked highly on the first pages isn’t as easy as “ABC, 123” naming anymore. This is where SEO and Internet marketing come into play.
Appealing to the Robots and Spiders:
So then how do search engines decide which company websites get to be displayed first for a specific “category”? The short answer is that they use extremely complex algorithms in combination with computerized invisible worker agents called “Robots” or “Spiders” to determine and display the websites that best satisfy what the searcher was looking for based on the specific search phrase they entered (What the industry refers to as referred to as Keywords or keyword phrases). So we can see that it would be beneficial to rank highly for the keyword phrases that define your business and its services or products, often the same keywords and keyword phrases that people would use to find your business. Unfortunately, it is likely that your competitors will want to rank well for the same keywords which raise the following two questions. First, how exactly do you go about making sure the Robots and Spiders understand what your website is about so that you rank well for those keywords? And secondly, how do you influence these algorithms in determining that your website is among the best options to display for those keywords over your competitors? The answer to both is SEO and Internet marketing.
King of the Search Mountain:
Search Engine Optimization (SEO) does exactly what it says; it optimizes your website to rank well for relevant keyword phrases that searchers are using to find the services your business is offering. Search engine optimized websites are easily readable by Robots and Spiders and incorporate all the necessary information needed to help promote your website in the search rankings. But what exactly is involved in conducting SEO or more simply, how do you go about optimizing your website for search engines? The way in which search engines determine which website ranks best for specific keywords is based on two set of criteria; on-site optimization (SEO) and off-site optimization (SEM).
Our Clients love us!
Jenn H,
Boston MA
There was no way I could stay competitive without creating an online store in addition to by retail outlet. I was about 10 months from having to close my doors until the guys at Digital Traffic came to my rescue. I love the fact that I dont need to follows the constantly changing world of Internet marketing, they do that for me.
Steve D,
Las Vegas NM
Launching a new product line in an already overcrowded market was probably not the best idea but the wheels were already turning and we had to commit or risk a six-figure loss. I felt that the team was competent and I felt much better as they showed me sales channels that I had never thought of.
Bryan H,
Phoenix AZ
The team at Digital Traffic has not only increased my rankings but the keep abreast of the many changes in search engine algorithms and adjust their tactics properly. My rankings are great now and I can sleep better knowing that I am not going to wake up tomorrow and find my traffic has dropped due to a short-sighted SEO game plan.
